Nov 06 2006
The YTB Business Model
Online travel agency and network marketing?? At first glance that might seem a little weird. I thought MLM’s were only allowed to sell water purifiers and vitamins. Well if you think about it, using the network marketing business model to leverage online travel is a brilliant decision. Company’s like Travelocity and Expedia spend millions of dollars every day to market their services. There is absolutely no way YTB could compete with these companies unless they had some very very very serious investors. Great thing is, they don’t have to. If someone in your family was a travel agent would you book through them if their prices were the competitive? How about cheaper? How about if it wasn’t a family member but a close friend? It’s just that simple.
Furthermore, by not spending millions of dollars on advertising, YTB is also able to pass those savings on to the consumers and distributors. The recruitment side of the compensation plan is also extremely lucrative, bringing hundreds of new Reps into the company every day. So is this business model working? The modest answer is YES: YTB sold $1B in travel last year and is currently the highest travel revenue producer for Carnival cruises. We’re just getting started. Your Travel Business will become the biggest travel company in the world. Do you want to be part of it?
Matt Clifton - YTB
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