Here are some general principles:
• Ask questions that you really want the answers to. Listen and take notes.
• Ask questions that require more than just a yes or no. If you have to ask a yes or no question, always follow it with a Why, How, or What question.
• Sometimes it is appropriate to answer their question with a question. Only do this to get a deeper understanding of your prospect’s question before you answer it. Otherwise, your prospect will think you are trying to avoid their question.
Here are some specific ideas:
Most people can hear; very few actually listen. How many of us have said “yes” or “uh-huh” to things and then wondered what we just gave permission for or agreed to? A lot of us have had that happen with our spouse, only to hear: “Did you even hear what I asked you?” See, they knew we weren’t listening to them.
What would you think if you went to a restaurant and ordered a steak and they brought you chicken instead? Yet, that is what we often do with our prospects. We don’t listen enough to really know what they want. After all, it is about what they want, not what we want for them. You need to be able to ask the right questions and then LISTEN to what your prospect is REALLY SAYING. Learn how to ask the right follow up questions to get the details on exactly what they want.
Back to the restaurant: After you have ordered the steak, what is the very next question the waiter/waitress asks you? How would you like that cooked? Why do they ask that? Because there are many different ways people like there steak cooked. If it is not prepared properly they won’t want to eat it.
Now, take your prospect. You need to ask the right questions and then LISTEN to what they are saying. Our prospects know when we are not listening to what they are saying. We all want to start talking way too early. We expect the prospect to be as excited about our business as we are. Remember, you probably didn’t get that excited until you saw what was possible for YOU. Always start with questions; listen to their response and then talking to them about how this could work for them. If you don’t know what their needs are, how can you possibly expect to help meet their need?
Listen to how they say things more than what they say. The same sentence can be said in a variety of tones and body languages and mean totally different emotions.
Albert Mehrabian, a psychologist, estimates that only 7% of communication is the actual words. A remarkable 38% of the message is attributed to tone of voice and 55% is credited to body language.
If you only listen to what they say, you are missing up to 93% of the message.
At the restaurant you expect to get what you ordered. Why should your prospect be any different?
Listening is an invaluable skill if you learn how to use it effectively. Constant improvement will lead to a bigger, better business but will also improve your life skills.
Matt - YTB